Custom websites, priced up front.
Every site is designed from scratch, built by hand, and launched on an account in your name, with no monthly platform fee. Pick a package and you know the number before we start.
The full thing. A brand identity built for your business and a custom website built on it. This is what most projects should be.
Six to eight weeksWhat's included
- Discovery: who you are for, what the site has to do, what the brand has to say
- Brand identity system: mark, palette, type, and the guide that keeps them straight
- Custom website, up to eight pages, phone, tablet, and desktop
- The words on every page written for you, and edited until you are happy
- Contact and quote forms, search setup, analytics
- Launch on your own domain, on an account in your name
- Three months of Standard care, then $295 a month unless you cancel
- Three rounds of revisions on the identity, two on the site
- 3 logo concepts, each with variations
- 5 colour palettes
- 4 typeface pairings
- 3 homepage design directions
- 2 layouts for each inner page
- 2 imagery and photo styles
- 2 headline directions
If you already have a brand you are happy with and you just need it built properly. Same design work, same care plan, no identity system.
Four weeksWhat's included
- Up to five pages on one design system, phone, tablet, and desktop
- The words on every page written for you, from what you already have, and edited until you are happy
- Contact and quote forms
- Search setup: titles, descriptions, sitemap
- Analytics, so you know who visits
- One training session, so you can edit it
- Three months of Standard care, then $295 a month unless you cancel
- Two rounds of revisions
- 3 homepage design directions
- 4 colour palettes
- 3 typeface pairings
- 2 layouts for each inner page
- 2 imagery and photo styles
- 2 headline directions
One page, built to convert. Custom design, the words written for you, a contact form, launch and domain setup.
Two weeksWhat's included
- One custom-designed page, built for phone, tablet, and desktop
- The words written for you, from what you already have, and edited until you are happy
- Contact form delivered to your inbox
- Domain and email set up on an account in your name
- Launch, plus one round of edits after
- Three months of Standard care, then $295 a month unless you cancel
- 2 design directions for the page
- 3 colour palettes
- 2 typeface pairings
- 2 headline directions
Just the brand from $1,850 · If the website can wait. The same identity system that goes into Website + Brand, on its own. Brand identity packages
Not sure which package, or whether the brand needs work before the site does? Start here. A short written brief comes back within a week: who you are for, what the site has to do, what the brand has to say, and a fixed price for the rest. If you go ahead, the $600 comes off the project.
Simple terms, put in writing.
50% to book, 50% before launch
50% to book, 25% at design approval, 25% at launch
40% to book, 30% at brand approval, 30% at launch
Monthly, card on file, cancel with 30 days’ notice
Projects are scheduled when the deposit clears. Sites go live once the final invoice is paid. Card or bank transfer, and bank transfer costs you nothing extra on anything over $1,000. Paying an invoice.
You pick. I refine.
Nothing is decided for you. At every step I bring options, you pick, and we refine the one you chose. The bigger the package, the more options on the table.
- You choose the direction
Design directions, colour palettes and typeface pairings come as side-by-side options. Pick one, or point at what you like across two and I combine them.
- Then we refine it
Every package includes revision rounds on the option you picked. Adjustments to colour, type, spacing and layout are part of the process.
- Nothing gets built without a yes
Pages, logos and print pieces go to you as a preview first. I build the final only after you approve.
Other places you get options
Two or three photo and illustration styles, so the pictures match the brand before we shoot or source them.
Two directions for the words on the homepage: how formal, how warm, how short.
Two layouts for any menu, brochure or card, on the same brand.
Two styles for posts and stories, both on brand, so the feed never looks like one flat template.
On the Growth plan, each new page comes as two layouts to pick from.
A website isn’t a thing you finish.
Content goes stale, links break, software drifts, and six months later nobody’s looked at it. A care plan means someone is. Every new website starts with three months of Standard care, priced into the project; it continues at $295 a month unless you cancel.
Someone is watching it.
No edit hours included. Changes billed at $95 an hour.Send me the change. It gets done.
Included with every new website for the first three monthsKept working, and kept growing.
Your part: tell me what’s newAll plans are month to month. Cancel any time with 30 days’ notice, right from your own account. Pay a year up front and it is ten months for twelve. Hours reset each month and do not roll over; if you regularly need more, we move you up a plan rather than surprise you with a bill. What’s covered, and what isn’t.
Every website includes
Not a template. Every site starts from a blank page and your business.
Designed on a phone screen first, then the tablet, then the desktop. Most of your customers will meet you on a phone, so that is the version I design first, and every page is checked on all three before launch.
Your domain at your registrar, your site on your own account, with me added as a member. No monthly platform fee, and nothing you cannot take with you.
Headlines, service descriptions, your story. I pull them from what you already have: your current site, your Facebook and Instagram, your reviews, and a few questions by email to fill the gaps. You read every line before it goes live and change anything you want.
Everything is yours, high-resolution and print-ready, designed in Adobe Illustrator, Photoshop and InDesign. No subscription holds your website hostage.
Contact and quote forms land in your inbox and in a spreadsheet.
The page titles, descriptions and sitemap Google looks for.
Every website starts with three months of Standard care: monitoring, backups, updates, and up to an hour and a half of edits a month. It continues at $295 a month unless you cancel.
Already have something? Bring it.
Already have a logo, a brand, or a site? Bring what you have. A refresh keeps what people already recognise and brings the rest up to date, for less than starting over.
Your logo, brought up to date. The shape people know, with the rough edges gone.
- 2 refresh directions of your existing logo
- Vector rebuild, so it prints sharp at any size
- Every file format, for web, print and apparel
- 2 revision rounds
The logo refresh plus the colour and type system and the guide that go around it, starting from what you already have instead of a blank page.
- 3 directions: one close to today, one bolder, one in between
- 4 colour palettes built around your current one
- 3 typeface pairings
- Business card, social profile graphics, basic guide
- 3 revision rounds
Your current site, rebuilt on a new design and moved off the monthly platform fee, onto an account in your name. Your words and photos come with it.
- 2 homepage directions using your existing content
- 3 colour palettes and 2 typeface pairings
- Up to 5 pages rebuilt on an account in your name
- Domain and email moved, old subscription cancelled
- Search rankings carried over with redirects
- Three months of Standard care, then $295 a month unless you cancel
How it works
- Brief
By email, in your own time. What you do, who you want, and where your words and photos already live. No call to schedule.
- Design
A homepage design in your palette and type, with the words drafted from your existing site, social pages and your brief. We revise both together.
- Build
Every page, every device, every form. You see it live on a preview link.
- Launch
Domain, email, and search setup on an account in your name. Then a training session so you can edit it, and your first three months of care begin.
Ways to do more with it
| Add-on | Price | What you get |
|---|---|---|
| Text or chat from your site | $95 | A tap-to-text or chat button on every page, so customers reach you without hunting for a number |
| Online booking | $150 | Appointments or reservations booked straight from the site |
| Google reviews on your site | $95 | Your real reviews, pulled in and kept current |
| Google Business Profile | $125 | Set up or cleaned up, with photos, hours, and services that match the site |
| Search setup, extended | $350 | Keyword research for your area, titles and descriptions on every page, Google Search Console connected, and a one-page plan |
| Custom email on your domain | $75 | Mail to an address like [email protected] lands in the inbox you already use |
| Extra page | $225 | Designed and built |
| Blog or news section | $250 | Designed, built, and you can post to it yourself |
| Newsletter signup | $75 | A signup form on your site, wired to your Mailchimp or email tool, and I show you how new signups reach your list. Included in Just the website and Website + Brand |
| Spanish version of a page | $125 | Translated and laid out, per page |
| Campaign landing page | $450 | One page for a launch, an event, or an offer |
| Online ordering or store | from $450 | Square, Stripe, or Shopify Buy button |
| Menu | $400 | One page, front and back, print-ready. Each extra page $125; a take-out version $125 |
| Hourly | $95 | Anything not listed, quoted first |
Brand Identity is built into Website + Brand at $4,800. Bought apart, the brand and the website come to $5,250, so the bundle saves you $450 and one launch.
Questions
How long does it take?
A landing page takes about two weeks, a business website about four, the website and brand together six to eight. The clock starts when I have your words and photos. Good work takes that long and I will not pretend otherwise.
Who owns the site?
You do. The domain is registered in your name at your registrar, the site runs on an account in your name, and I am added as a member so I can look after it. If you ever want to work with someone else, you remove me and take everything with you.
What does it cost to run?
Your domain name, usually around $10 a year, and your care plan. There is no monthly platform fee for the site itself.
Can I edit it myself?
Yes. Every business website includes a training session. If you would rather never touch it, the Standard care plan covers up to an hour and a half of edits a month: send me the change and it gets done.
Will I be able to see my visitors?
Yes. Every site includes a simple, privacy-friendly dashboard you can open any time: visits, top pages, and where people came from. No cookie banners, no ad tracking.
Can you help people find me on Google?
Within reason, and honestly. Every site launches with the search basics done, and the Growth care plan adds ongoing search upkeep and new pages. I am a designer first, so I keep it practical: no ranking promises, just steady work you can see on your own site.
Do we need to get on a call?
No, and that is on purpose. Everything runs over email: you answer when it suits you, nothing waits on a meeting, and every decision is in writing. It is the fastest, least stressful way I know to get a website built.
What if I need more than my plan covers?
You will know before it happens. Anything past the plan is quoted first, at $95 an hour or a fixed price, and you can move up a plan any month. You can also cancel any time from your own account, with 30 days’ notice.
I already have a Wix or Squarespace site.
That is where most of my clients start. We rebuild it properly, move the domain to an account in your name, and cancel the subscription.
Will it work on every phone?
Yes, and it will look designed there, not squeezed. I lay out every page for the phone first, then the tablet and desktop, and I check all three before launch. Most of your visitors will be on a phone, so that is the version that gets the most care.
Do you write the words?
Yes, it is part of every website. Most of it already exists: your current site, your Facebook and Instagram, your Google reviews, your menus and flyers. I gather that, ask a few questions by email about anything missing, and write the pages so they sound like you. You read every line before launch and I change whatever you want.
Do I own the design?
Yes. You get the files, the design system, and the logo assets. There is no license to renew.
Ready when you are.
Tell me what you do and what you have. I reply within one business day with a scope, a fixed price, and a start date.
Start a website